How to Get ChatGPT and Other AI Assistants to Recommend Your Business
How do AI assistants decide which businesses to mention?
Assistants combine what they learned in training with live web searches. They tend to cite pages that answer the question directly, on sites with consistent information backed by other sources. If your site is vague or your details change from one directory to another, you are harder to recommend.
How do you write so you get cited?
Use question-style headings, direct answers in the first lines, lists and a frequently asked questions section. Include concrete facts: what you do, for whom, where and in which languages. The same format helps on Google.
How do you let AI crawlers in?
Check that your robots.txt does not block crawlers such as GPTBot, ClaudeBot, PerplexityBot or Google-Extended if you want to appear in their answers. Add an llms.txt file at the root of your domain with a summary of your company and links to your key pages, and use schema.org structured data.
Why does consistency across the web matter?
Your name, description, location and services should match on your website, Google Business Profile, LinkedIn, industry directories and media mentions. Mentions in trusted sources, such as business chambers or local press, reinforce that your company exists and is relevant.
Frequently asked questions
Can I pay for an AI to recommend me?
Some platforms are testing ad formats, but what the AI writes in its answer depends mostly on the content it finds. The reliable path is organic: clear content, sources that back you up and a website that is easy for machines to read.
Does this replace traditional SEO?
No, it complements it. Almost everything that helps AI assistants, such as clear content, structure and authority, also helps on Google.
Want to apply this to your business?
Book a 30-minute strategy call and we will tell you where to start.
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